---
title: "Create your first profile | Leama Help Center"
description: "Every field on the profile form, and what the agent does with it."
canonical_url: "https://leama.ai/help/create-your-first-profile"
md_url: "https://leama.ai/help/create-your-first-profile.md"
last_updated: "2026-08-21"
---

# Create your first profile
Every field on the profile form, and what the agent does with it.
A profile is the brief the agent works from. It describes who to find and how strictly to qualify them. You can keep more than one profile and run them independently.
## Create a profile
- Open Profiles .
- Select New profile.
- Fill in the fields described below.
- Select Save profile.
You can either write the profile yourself or have it drafted from your website and then edit the result.
## The fields
- **Field**
- **What to put in it**
  Profile name
  A name you will recognise later, such as a market or segment.
  Who should the agent find?
  A description of the audience. Be specific — this is the field that drives match quality.
  Country or market
  The country or market to search in.
  Industry or niche
  The industry or niche the company operates in.
  Offer type
  What you are selling to them.
  Company size
  The size band the company should fall into.
  Buying signals
  What suggests a company is in the market right now, such as hiring activity or a recent expansion.
  Exclusions
  Rules the agent always respects when qualifying. Optional.
  Notes for the agent
  Context that does not fit the other fields. Optional.
## Editing a profile later
Open the profile and select Edit profile. Changes apply to every future run and schedule that uses the profile. Prospects already delivered are not affected.
How many profiles you can keep depends on your plan — see Plans and usage .
## Related links
- [Plans and usage](/help/plans-and-usage)

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See the full [Leama sitemap](/sitemap.md) for all public pages.