---
title: "Define your ideal customer | Leama Help Center"
description: "How to describe an audience so the agent returns companies worth contacting."
canonical_url: "https://leama.ai/help/define-your-ideal-customer"
md_url: "https://leama.ai/help/define-your-ideal-customer.md"
last_updated: "2026-08-21"
---

# Define your ideal customer
How to describe an audience so the agent returns companies worth contacting.
The agent searches from your description rather than selecting rows from a fixed database. That means the wording of the description changes the result, and vague descriptions produce vague matches.
## Start from a customer you already have
The most reliable way to write the description is to describe a customer you already serve well, then generalise just enough to cover others like them.
## Be specific about three things
- What the company does, in the words its own site would use.
- Where it operates, if geography matters to your offer.
- What makes it a good fit for you specifically, rather than a good company in general.
## Use buying signals for timing
The description covers who a company is. Buying signals cover whether now is the right moment — hiring activity, active advertising, a new location, or anything else that suggests the company is in the market.
## Use exclusions to cut predictable noise
If a category of company keeps appearing and is never a fit, add it to Exclusions. Competitors and companies that sell to your market rather than buy from it are the usual candidates.

## Sitemap

See the full [Leama sitemap](/sitemap.md) for all public pages.