Understanding qualification
How the qualification score and hard requirements decide which prospects reach you.
Qualification runs in two layers. Hard requirements are pass-or-fail. The qualification score is a judgement of fit, and the threshold decides how good that judgement has to be before a prospect is accepted.
Qualification threshold
The threshold sets how strictly prospects are qualified. Raise it and fewer companies pass, but the ones that do match more closely. Lower it and you see more companies with more variation between them.
Hard requirements
Hard requirements are absolute. A company that fails one is rejected regardless of how well it scores everywhere else.
| Requirement | Effect |
|---|---|
| Position level | The named contact must match one of the levels you accept. |
| Personal email | The prospect must have a personal email address. |
| Phone number | The prospect must have a public phone number. |
| Employee count | The company size must fall inside the range you set. |
| Contact cap | Stops after a set number of contacts per company. |
| Required signals | There must be evidence of at least one of your required buying signals. |
| Required technologies | The company website must run one of the technologies you list. |
What you see on each prospect
Accepted prospects carry their score, a match reason explaining why they qualified, and an outreach angle. See Understanding the Prospects page.