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Campaigns

Build an outreach campaign around a target profile and review it before prospects are added.

Campaigns turn an approved target profile into a repeatable outreach workflow. The profile supplies the fit context; the campaign holds the messages and the prospects selected for outreach.

Before you create a campaign

  • Make sure the target profile describes the companies and buyer roles you actually want.
  • Review the prospects that will enter the campaign. Qualification is a starting point, not permission to contact someone.
  • Connect at least one healthy inbox before you expect messages to leave the workspace.

Review the sequence

Read every drafted step before activating the campaign. Check the promise, tone, links, sender identity and any personalised fields against the prospect record.