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Build sequences and control enrollment

Create reviewed email steps, delays, variables, variants, signatures, and safe enrollment rules.

When to use this

Use Sequence and Settings before launch to decide what eligible prospects receive and when.

Requirements and availability

  • Every message and AI draft must be reviewed before launch.
  • Unknown variables are called out and must be corrected.
  • Scale includes A/B variants and custom signatures when the separate Outreach subscription is active.

How to do it

  1. Open a campaign and choose Sequence.
  2. Add an email step, subject, body or AI prompt, and wait days.
  3. Insert only supported variables and resolve Unknown variables.
  4. Optionally send a test email from a connected account.
  5. In Settings, choose workers, score, daily volume, verified-email rule, stop rules, sending hours, days, and time zone.
  6. Review the final sequence as a recipient would see it before launch.

Fields and controls

Controls in Leama
ControlWhat it does
Draft this sequence with AICreates editable draft copy.
Wait daysSets delay before the next email.
VariablesInserts supported prospect or sender values.
Variant subject / bodyAdds an A/B version when included.
Add signatureAdds configured sender identity and optional logo.
Emails per day per inboxCaps daily sends for each selected inbox.

What happens next

Only prospects meeting source and enrollment rules enter. A reply stops the sequence for that thread; configured stop rules can stop related sends.

States you may see

Customer-visible states
StateMeaning
DraftEditable and not active.
Unknown variablesA placeholder cannot be resolved.
Test sentA test request was accepted; verify the receiving inbox for delivery.

Credits and usage

AI drafting and editing do not change prospecting credit use. Sending-account and Outreach limits remain separate.

Common problems

Problems and next steps
ProblemWhat to check
No prospect exists for a testThe preview may use sample values; do not treat them as account data.
An address is suppressedNothing is sent; review the suppression and stop-rule reason.