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Read Outreach analytics

Use campaign funnel, rate, and per-message metrics without treating them as guaranteed business outcomes.

When to use this

Use Analytics inside a campaign after sending begins.

Requirements and availability

  • Metrics depend on live campaign data; empty or unavailable values are not estimated.

How to do it

  1. Open Campaigns and select a campaign.
  2. Choose Analytics.
  3. Read the campaign funnel, then rate cards.
  4. Compare per-message performance.
  5. Review replies and settings before changing the sequence.

Fields and controls

Controls in Leama
ControlWhat it does
Campaign funnelShows movement through campaign stages.
Rate cardsShows calculated rates when source data exists.
Per-message performanceBreaks results down by sequence email.

What happens next

The page reports observed campaign activity. It does not promise replies, meetings, or revenue.

States you may see

Customer-visible states
StateMeaning
No data yetThe campaign has not produced measurable activity.
Active dataObserved sends and responses are available.

Credits and usage

Viewing Outreach analytics does not use prospecting credits.

Common problems

Problems and next steps
ProblemWhat to check
A rate looks unexpectedCompare numerator and denominator with the funnel and message rows.
Create and manage Outreach campaignsCreate a campaign, connect its prospect source and sending accounts, then launch only after blockers are resolved.Build sequences and control enrollmentCreate reviewed email steps, delays, variables, variants, signatures, and safe enrollment rules.Work from the shared InboxFilter reply threads, open a conversation, update its status, and send a reviewed reply.Read Agent analyticsCompare delivered prospects, credits, delivery time, success, target hit rate, and delivery rate by profile.